SlideShare Explore Search You. Show related SlideShares at end. Full Name Comment goes here. Are you sure you want to Yes No. Embeds 0 No embeds. No notes for slide.
Hdfc competition analysis 1. Summer Project Certificate This is to certify that Mr. Success can never be achieved through individual effort but through guidance and teamwork.
I would like to take this opportunity to thank my industry guide Mr. I would like to extend my gratitude to Mrs. I am grateful to MR. Besides, I thank all those invisible hands without whose contribution this project would not have been possible. I would like to thank all the concerned executives and staff members of HDFC bank and other bank staff members who acted as a constant support for me and also helped by providing valuable insights.
I would like to express my gratitude towards my parents for their moral and financial support in completion of this project. Last but not least I would like to thank my colleagues and friends for their valuable support during my summer internship. Transition from class banking to mass banking and increased customer focus is drastically changing the landscape of Indian banking. This report discusses the retail products available with HDFC bank and compares them with the products of competitor banks.
This paper describes work undertaken to determine both retail customer and staff perceptions of those factors which determine service quality. The paper presents some conclusions of significance for retail banking in particular, and service providers in general. It provides a useful comparison of different banks with its key competitors i. With time it has emerged consistently in the recent services marketing literature is the importance of frontline employees in service delivery.
This project considers 5 6. The information was gained after continuous interaction from the customers and the different banks and analyzing their culture. India has experienced tremendous reform in financial and banking sector. The jump of economy from the manufacturer industry, which used to be the most revenue generating industry, to the service industry has seen the makeover of the banking sector.
The banking sector is one of the largest service providing sectors in India. These services are of utmost importance to the customers as it takes care of their financial needs, in fact even maintain them. Now this concept of banks as the service provider has underwent transformation as the concept of services is growing and has become more and more complex. In India the banking sector is segregated as public or private sector banks, cooperative banks and regional rural banks. Foreign banks have been given a different head followed by upcoming foreign banks in this section.
Due to this the customers demand has seen a major rise. These changes has given rise to the need of the banking industry to analysis their competition and to have a defined marketing strategy , to become the leader in providing the bouquet of services at customers end as well as giving them the best financial advice.
The Indian banking industry with time has achieved an astonishing and tremendous growth rate. When asked from bank executives or rather the expert in the field, the revenue from the banks has been growing and has recorded positive results for the year Figure- Projected growth rate for banks New approach The development of technology has led to a more convenient retail banking system. ATM, Mobile banking, SMS banking and most popular these days net banking facilities are available to and being increasingly availed of by customers.
With more persons open to the concept of easy banking, all the leading banks have started strategizing on the concept of convenient banking looking at the fast growing needs of the customers. Now the banks are striving to achieve this by having a cost effective approach, which means that to achieve maximum of profit but with minimum of cost.
The banks now have such a close competitive angle in almost all of its products and services within the banking area that it has become difficult for the customers to distinguish between them. A progressively growing balance sheet, higher pace of credit expansion, expanding profitability and productivity akin to banks in developed markets, lower incidence of nonperforming assets and focus on financial inclusion have contributed to making Indian banking vibrant and strong.
Indian banks have begun to revise their growth approach and re-evaluate the prospects on hand to keep the economy rolling. The way forward for the Indian banks is to innovate to take advantage of the new business opportunities and at the same time ensure continuous assessment of risks. Global linkage Our country with time has seen many collaborations in this sector with foreign banks taking large stakes in Indian banks. This has widened the horizons for banking services considerably and enabled operations on a much higher scale to meet the growing demands of customers.
The Indian banks have now become focused on being customer centric and the future challenge in front of them is to become a global brand example by providing an exhilarating experience to the customers in the service industry without compromising on the profit.
For this the banks need to have a competition analysis of their competitive banks and by being able to develop unique marketing strategy for penetrating within the market. Housing development and Finance Corporation of India has been credited with being one of the best financial bank in India with the track record of giving the best financial advice to its customers and offering the best products and services in banking area.
Due to its impeccable service offered to the customer as per their demand and convenience, HDFC bank has become one of the leading banks in India offering customer service. In fact customers credit it for being one of the finest in customer service leading to easy and convenient banking. With its experience in the financial markets, a strong market reputation, large shareholder base and unique consumer franchise, HDFC has positioned itself as being the bank that cares for the customers.
HDFC Bank provides a variety of wholesale, retail, and depository financial services through more than 1, branches and some 3, ATMs throughout India. Established by the Housing Development Finance Corporation in , the bank offers deposit accounts, loans, credit cards, insurance, investments, and related services. HDFC Bank targets individual customers in the middle and upper-class, as well as trusts, small businesses.
The bank aspires to be the preferred provider of financial services to upper- and middle-income individuals and leading corporations in India. The strategy of the bank over the years have been to provide a comprehensive range of financial products and services for the customers through multiple distribution channels, with high quality service and superior execution of the services offered.
The bank principally deals into mainly three business activities which can be categorized as: The bank has achieved tremendous growth since it started its operations in January Over the last five years it has expanded operations from branches and ATMs in cities to 1, branches and 2, ATMs in cities in India as on December 31, The net income also recorded an increase from Rs.
Notwithstanding the pace of growth, the bank has maintained a strong balance sheet and a low cost of funds. As of December 31, net non-performing assets constituted 0. The average non-interest bearing current accounts and low-interest savings accounts represented HDFC Limited and its subsidiaries owned The Bank has two subsidiaries: HSL is primarily in the business of providing brokerage services through the internet and other channels.
HDFC bank is a commercial bank of India, promoted by the housing development finance corporation, a premier housing finance company of India. The company headquarters are situated in Mumbai and has around all the branches in cities which are all linked on an online realtime basis. HDFC bank is a type of public company and was founded by Mr.
The bank has approximately total assets of INR For the fiscal year , the bank has reported net profit of Rs. Jagdish capoor and Mr. Aditya Puri serves as the company managing director. The company revenue in Rs. The company now has total assets of Rs. The bank has about , shareholders. This was the first merger of two private banks in India. The amalgamated bank emerged with a strong deposit base of around Rs. The balance sheet size of the combined entity is over Rs.
The amalgamation added significant value to HDFC Bank in terms of increased branch network, geographic reach, and customer base, and a bigger pool of skilled manpower. The mergers can be termed as a quest for growth in the Indian banking environment.
Board committees The Board has constituted committees of Directors to take informed decisions in the best interest of the Bank. These committees monitor the activities falling within their terms of reference.
Various committees of the Board were reconstituted during the year due to induction of additional Director namely; Mr. The Board's Committees are as follows: Audit and Compliance Committee Compensation Committee 12 The Committee met 3 three times during the year. The Premises Committee The Premises Committee approves purchases and leasing of premises for the use of Bank's branches, back offices, ATMs and residence of executives in accordance with the guidelines laid down by the Board.
The Committee is chaired by Mrs. The Committee met 4 four times during the year. Fraud Monitoring Committee Pursuant to the directions of the Reserve Bank of India, the Bank has constituted a Fraud Monitoring Committee, exclusively dedicated to the monitoring and following up of cases of fraud amounting to Rs. The objective of this Committee is the effective detection of frauds and immediate reporting thereof to regulatory and enforcement agencies and actions taken against the perpetrators of frauds.More...