Published by Blain Reinkensmeyer. Tuesday, February 21st, Next to active traders, there is arguably no client more valuable to an online broker than an options trader. Options trades offer much higher profit margins for brokers than stock trades, and, as a result, competition is fierce in attracting these clients.
This type of market atmosphere is great for investors because with healthy competition comes innovation and competitive pricing. OptionsHouse not only offers highly competitive options commissions, but also a fantastic platform. Only Interactive Brokers offers better all-around pricing for options trades.
The OptionsHouse platform is the best in the industry. Strategy Roller from thinkorswim allows clients to create custom rules and roll their existing options positions automatically. The broker also offers Idea Hub, which uses targeted scans to visually break down new possible options trades. There are a lot of great brokers to choose from in the world of options trading.
Position management functionality and tying the experience all together is where platforms like OptionsHouse and thinkorswim really stand out and distinguish themselves. Ultimately, it comes down to personal preference and weighing priorities, such as cost per trade versus ease of use and tool selection.
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