This is a business book unlike any other: Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.
Praise for Confessions of an Advertising Man: Small wonder that his staff treasured his sayings and could turn up memos decades later. Of what other company chief could that be said? The Father of Advertising not only reveals much about his distinctive approach to his profession, but also offers a practical masterclass in clear English as a critical business tool.
That it comes from a marketing man, a profession too often associated in the popular mind with obfuscation and misdirection, makes it all the more impressive. Web development by Firsty Group. The Unpublished David Ogilvy. Paperback Out of stock. Add to Wishlist Add to Compare. He died in Reviews Praise for Confessions of an Advertising Man: The king of advertising dispenses sound sense. Close It appears you don't have the ability to view PDFs in this browser. Click here to download the sample directly.More...