Books by david ogilvy. I've read Ogilvy on Advertising but not Confessions of an Advertising Man. For me, Ogilvy on Advertising was a good read and an interesting glimpse into a di.

Books by david ogilvy

David Ogilvy: Essentials

Books by david ogilvy. If you've ever been interested in working at an ad agency, if you've ever worked at an ad agency, or if you ever had a strong affinity for the Mastercard Priceless (McCann Erickson) or the Got Milk campaign (Goodby Silverstein), you must read this book. Not only does David Ogilvy give great advice from inside the business.

Books by david ogilvy

JavaScript seems to be disabled in your browser. You must have JavaScript enabled in your browser to utilize the functionality of this website. We've got it covered. Offer applied at checkout. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: It includes The Theory and Practice of Selling the AGA Cooker , described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before.

This is a business book unlike any other: Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.

Praise for Confessions of an Advertising Man: Small wonder that his staff treasured his sayings and could turn up memos decades later. Of what other company chief could that be said? The Father of Advertising not only reveals much about his distinctive approach to his profession, but also offers a practical masterclass in clear English as a critical business tool.

That it comes from a marketing man, a profession too often associated in the popular mind with obfuscation and misdirection, makes it all the more impressive. Web development by Firsty Group. The Unpublished David Ogilvy. Paperback Out of stock. Add to Wishlist Add to Compare. He died in Reviews Praise for Confessions of an Advertising Man: The king of advertising dispenses sound sense. Close It appears you don't have the ability to view PDFs in this browser. Click here to download the sample directly.


10 11 12 13 14