Regulated by one of the most respected regulatory bodies in the Australian Securities and Investment Commission ASIC , our increased reputation within trading circles has been a testament to the work that our entire team at Vantage FX continues to undertake. Transparency is as simple as that.
This integration has helped us brand as an honest and transparent ECN forex broker, who basically have nothing to hide behind a dealing desk curtain. It is integral for transparency that our team is always on hand to address any online client issues up front and in full view of the public. What are the most common challenges that you are faced with in your role? What motivates you about it?
My role within Vantage FX is to oversee the entire sales and marketing operation. Within the forex trading industry, the sales and marketing teams simply must be working side by side in order to achieve a consistent message to both existing and potentially new clients.
What do these recognitions mean for the company? While ECN forex trading will always be our core business identity, the ability to offer world class trading of indices and commodities on our industry leading MT4 platform, has seen us recognised in a more broad sense. We are proud that Vantage FX is being recognised on the world stage and will continue to use such accolades as motivation to keep moving in a forward direction. Major IT infrastructure and customer relationship management upgrades are two business critical projects that are still within the implementation stage.
The full benefits of the upgrades will soon be felt but patience here is key. We simply have to get it right. In terms of sales and marketing, our new proprietary CRM system is going to revolutionise the way that affiliates and introducing brokers do business with us, putting them in full control of their own dealings with us.
We will continue to allocate our sales and marketing budget smarter, not necessarily wider. Learning from our past and continuing to innovate moving forward will be key. Anthony Hynes and eNett International. Leave A Reply Cancel Reply.
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