Once you've decided to sell a car yourself, one of the most important choices you'll make is where to advertise. Depending on your ultimate goal, there are several advertising sources to consider when you list a car, each of which offers varied benefits when it comes to factors like time, money and exposure.
Start an ad on Autotrader. Wherever you choose to advertise, be sure you know how much time you have to answer calls, how flexible you are on the asking price and how quickly you need to sell. Awareness is the best defense. Learn how to spot a scam.
How to Create an Effective Car Ad. What You'll Need to Start an Ad. When to Update Your Ad. Choosing the Right Advertising. Online Advertising on Autotrader. Qualified shoppers go to known brands with lots of inventory. Save time with qualified leads. Reach a local and national market. Reasonable cost, high value.
Partner sites and national advertising. Your ad will appear on our six partner sites for no additional charge, and our television, radio and online advertising campaigns will attract more buyers to your ad.
Advertising, negotiating and paperwork tips to make your transaction easy and get the most money for your car. As more people turn to the Internet for shopping, your ad will more readily be at buyers' fingertips. Ad features designed to sell.
Cons Although ads are typically completed in less than 30 minutes, this may be more time upfront than some free or newspaper sources. Of course, with a better ad, you'll typically spend less time fielding questions from shoppers, so you may end up saving time overall. But even for older, high mileage cars, the cost of advertising on Autotrader.
But remember that even for older, high-mileage cars, the cost of advertising on Autotrader. Cons Fewer reliable leads. Buyers are often looking for too-good-to-be-true deals, and sellers have to spend time screening these calls.
A car can take longer to sell if not as many serious buyers are calling about it. Cars often must be relisted weekly or daily to get prominent placement on free online sources, so be prepared to spend time on advertising. Customer support and guided selling tools, like advertising tips, etc.
Print media is a traditional, trusted source of advertising. Newspapers reach people in higher income brackets. Cons Limited exposure means it may take longer to sell a car: Newspaper sales are falling with more people turning to the Internet.
Newspaper automotive classifieds sales have recently dropped Listing fees can add up if a car doesn't sell quickly. Bidding Sites Pros You may sell quickly, especially if you're very flexible on price and don't set a reserve a minimum amount you're willing to sell for.
Local and national exposure. Potentially limited contact with in-person buyers. Most negotiating will probably be done online or via email. If your car is in high demand, a bidding war can up its price. Cons Bidders often expect to find better-than-average deals for a few reasons: They often live out of the area and don't test drive before they commit to buying.
Buyers also typically factor in the extra expense of traveling to pick up the car or paying shipping fees. Sellers who have never listed on a bidding site don't have a buyer feedback record and may not be considered trustworthy. You may not need to place an ad or take a lot of calls.
Cons If something unexpectedly goes wrong with the car after the transaction is complete, sellers sometimes feel responsible. The car may sell for less than if it had been exposed to a wider market. Holly Day is a staff writer at Autotrader. Sell My Car Now. Fraud Awareness Tips Awareness is the best defense. We're here to help. You are on a secure server. Any personal information, including your name, address, and credit card number, is secured for transmission over the Internet using industry-standard Secure Sockets Layer SSL encryption.
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Choosing the Right Advertising Once you've decided to sell a car yourself, one of the most important choices you'll make is where to advertise.More...