Answer all of the questions at the end of the case study. John and Jacob, Inc. Competition for customers is intense in this industry The large national firms have very deep pockets, with many services to offer to clients.
Severe competition also comes from discount and Internet trading companies. However, John and Jacob has been able to cultivate a substantial customer base from upper-middle income clients in the northeastern United States. To maintain a competitive edge with its customers, John and Jacob is in the process of developing a new online trading system.
The plan for the system identifies many new capabilities that would provide new services to its clients. Edward Finnigan, the project manager, is in the process of identifying all the groups of people who should be included in the development of the system requirements. Hi, Kindly have it. View the full answer. Course Hero has all the homework and study help you need to succeed!
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Including all of the offices would increase enthusiasm and support for the system, but it would take a lot of time.
Involving more brokers would bring divergent opinions that would have to be reconciled. The trading system will also include confirmations, reports of trades, and customer statements. Web access is also planned, which will enable customers to effect trades and to check their accounts.
Consequently, Edward wonders how to involve John and Jacob customers in the development of system requirements. Normally, customers are not asked to participate in the development of systems. Edward is sensitive to this issue because some brokers have told him that many customers do not like the format of their statements from the current system.
He would like to involve customers, but he does not know how. Edward knows he should involve other stakeholders to help define system requirements. Should he go to senior executives? Should he contact middle management? Should he include back-office functions such as accounting and investing? What is the best method for Edward to involve the brokers users in development of the new online trading system? Should he use a questionnaire? How can Edward ensure that the information about requirements is complete, yet not lose too much time doing so?
Concerning customer input for the new system, how can Edward involve customers in the process? How can he interest them in participating? As Edward considers what other stakeholders he should include, what are some criteria he should use? Develop some guidelines to help him build a list of people to include. View Full Answer or ask a new question. This question was asked on Jan 24, and answered on Jan 25, Why Join Course Hero? This is just a preview. Sign up to view the full answer.More...