The Digital Marketing Strategy for Higher Education course is designed to give you the skills to relate to, and engage with, students and stakeholders. This increase in applications does come with a catch, the raising of tuition fees means students now expect more from their degree and their university. A number of students have expressed concerns that the amount of time spent in class is disproportionate to the tuition fees they have paid for their course.
A simple way to address this imbalance is to give lecturers and university staff social media training to help them better engage students. Spaces on the upcoming Digital Marketing Strategy for Higher Education course are limited - click here to guarantee your place. She combines her expertise in social media with a strong background in brand and product marketing to help organisations build a social media strategy, and show them how to effectively target and attract their customers as well as how to measure the results.
Since Hazel has been supporting businesses from sole traders to SMEs and corporates with their online marketing, creating strategies and showing them how to use social media marketing to bring real benefits to their business. She focuses on helping organisations to integrate social media into their marketing plans. Tim Ashcroft - Tim Ashcroft has been extensively involved in working with management teams in both the public and private sectors at a local and national level in developing strategies and action plans.
Within HE he has worked in the arena of engagement, collaboration, enterprise and IP Commercialisation. He has also led the collaboration with Salford Professional Development in the development of this suite of HE training courses, which includes this one, aimed at raising the game for HE. Through all this he has developed an understanding of the fundamental challenges within HE of translating ideas into actions and integrating commercialisation with academia.
Delegates are advised that they should bring with them an understanding of the existing digital marketing strategy and activity for their organisation, and an overview of organisational goals for the next 12 months. The Changing Face of Communication. Considerations for a 90 Day Plan. Creating a 90 day Plan. Presenting Your 90 day Plan. Attendance on this course will provide delegates with the opportunity to explore the importance of digital media, relationship marketing and communicating online with existing and prospective students and stakeholders.
This course is designed to be "hands-on" and each delegate will work on, and leave the session with, several day digital marketing plans for typical organisational goals such as: This digital marketing course is aimed at lecturers, individuals, and teams who have the responsibility for using digital media for marcomms activity within Higher Education Institutions.
Not quite found what you were looking for? Why not have a look at these other courses and events that may be of interest. Thinking about attending one of our training programmes? Or do you need more information about continuing professional development? Simply contact our helpful team using the form on the right. Copyright University of Salford Registered Address: An Introduction to Digital Marketing Strategy for Higher Education The Digital Marketing Strategy for Higher Education course is designed to give you the skills to relate to, and engage with, students and stakeholders.
Date Venue Price from: Status Spaces Book Now Enquire. Enhancing visibility and improving brand awareness and perception. Meeting student recruitment targets and increasing application conversions. How lecturers can use social media marketing to improve course delivery.
Improving student retention through engagement and "feed forward". Increasing communication with distance learners. Enhancing the student experience. Leveraging relationships with local business communities. This course provides the foundation for technology specific skills training and will cover: Understanding technology's role in relationship marketing. How to align digital marketing activity with organisational goals. The typical resources required to implement and manage your digital strategy.
How to build successful digital marketing and communication campaigns. Higher Education Leadership Programme. Your first name Your surname Your email address.More...